Abandon detection
Detect idle and step-level drop-off so recovery can begin while intent is still warm.
Full-stack lead infrastructure for law firms & CMCs
Turn lead flow into
completed case packs.
Acquire, qualify, convert, e-sign, recover and deliver—from one traceable operating system.
MarketingConversionSecure e-signingOperationsReporting
THE COMMERCIAL SHIFT
A submitted lead is only the beginning.
Gravity is designed around the asset your team can actually use: a qualified customer, the right agreements, a complete evidence trail and a pack ready for onward work.
Typical handoffA name, a number,
and work left to do.Lead
and work left to do.Lead
Gravity handoffA complete, signed,
traceable case pack.
traceable case pack.
ONE CONTINUOUS JOURNEY
From first touch to firm-ready.
One record, one history and one commercial truth across every stage.
01
Acquire
Web · API · Meta · Partner
02
Qualify
Validate · enrich · route
03
Convert
Forms · resume · recover
04
Sign
Legal copy · evidence · PDFs
05
Deliver
Pack · webhook · CRM
06
Improve
Report · compare · act
CHOOSE YOUR VIEW
One platform. Different priorities.
Start with the outcome your team owns. Gravity connects the rest.
The leadership view
Receive work that is ready to become a case.
Replace fragmented suppliers, form tools and signature products with one governed route from acquisition to a complete legal pack.
- Legal ownership stays with the firm
- Signed documents and evidence travel together
- Every source can be measured against usable outcomes
A cleaner handoff, less rework and a truer cost per completed case.
LEGAL DOCUMENT
SIGNING CERTIFICATE
CASE PACKAL
CUSTOMERAlex Lewis
E-SIGNEDAlex LewisEvidence certificate attached
PACK COMPLETE
COMPLETED PACKS
Everything the receiving team needs, held together.
Gravity connects legal copy, signature capture, evidence, generated PDFs, source attribution and the underlying customer record.
Correct documentsSelected by firm, journey, brand or partner.
Evidence attachedEvent, device, IP, checksum and certificate context.
Ready to routeDelivered with the references downstream teams expect.
THE OPERATING SURFACE
Power without operational sprawl.
Clean interfaces sit above deeply connected workflows, queues and partner rules.
OverviewJourneysPartnersReporting
GS
LIVE OVERVIEW
Today, across every source
New leads1,842↗ 12.4%
Qualified1,10660.0%
Signed packs684↗ 8.7%
Recovered14320.9% of signed
Lead to packLast 14 days
CreatedSigned
Source qualitySigned rate
Partner API
72%
Paid search
61%
Reactivation
58%
Call centre
54%
117mapped operational views
357authenticated app routes
28background queues
44specialist workers
Current mapped product surface, July 2026. Counts describe platform breadth—not customer usage.
CONVERSATIONS + AI
An inbox that can understand the work behind the message.
Gravity links inbound conversations to the customer record, then gives AI governed tools to investigate context, find related leads, recommend action and escalate safely.
- Policy-gated actions
- Grounded case diagnostics
- Human handover with context
Customer inboxAI assistance on
AM
Alex Morgan“I signed yesterday but received another link…”
Gravity AIINVESTIGATING
Loaded linked case and signature events
Found completed pack generated at 16:08
Checking duplicate recovery message
RECOMMENDED RESOLUTION
Confirm the pack is complete, suppress the stale reminder and reassure the customer. No re-signing required.
BUILT FOR CONTROLLED GROWTH
Compliance is a system of evidence and control.
Gravity supports FCA-regulated and compliance-sensitive operations with scoped access, controlled journeys and traceable customer outcomes. Your policies remain yours; the platform makes them easier to operate and evidence.
Access
Firm, introducer, affiliate and team roles with explicit data scope.
Evidence
Consent, signature, document, message and operational event history.
Control
Source-aware qualification, exclusion, routing and handoff policies.
Oversight
Delivery state, queues, provider health and distribution exceptions.
CAPABILITY INDEX
166 capabilities. One connected platform.
The overview stays focused. The full depth is here when product, compliance or technical teams want to inspect it.
Showing 30 of 166 matching capabilities
Conversion & recovery001
Abandon journey analytics
Compare where, when and why customers leave each journey.
Access-link attribution
Give each source a traceable link with its own journey, brand and commercial context.
Address capture
Collect structured address data inside qualification and signing journeys.
Address validation strategies
Apply the right address-checking approach by originator, brand or route.
Admin lead creation
Let authorised staff create customers through a controlled manual-entry workflow.
Affiliate attribution
Preserve supplier identity beneath the introducer and acquisition brand.
Affiliate team logins
Give approved team members tightly scoped access without sharing credentials.
AI action audit
Retain the decision, tool action and operator trail behind AI-assisted work.
AI case context
Ground support assistance in the linked lead, conversation and operational history.
AI case diagnostics
Investigate status, errors and journey history before drafting a response.
AI inbox assistance
Triage, investigate, draft and resolve routine customer messages under policy controls.
AI risk gating
Require approval or escalation for sensitive, ambiguous or higher-risk actions.
AI workflow status
Show whether an AI run is investigating, drafted, awaiting approval or completed.
API key access
Provide approved partners with controlled programmatic access.
API lead ingestion
Accept partner-created leads with external references and known context.
API payload validation
Check inbound structures before they create downstream operational noise.
API reference documentation
Expose implementation guidance inside the partner workspace.
Assignment controls
Assign inbox and operational work to the right authorised user.
Attribution metadata
Carry partner, campaign, CRM and buyer references through the lead lifecycle.
Audit activity feed
Review operational changes and important system activity in one place.
Automated callback actions
Create structured follow-up actions from support or recovery workflows.
Automated chasers
Trigger event-led SMS and email sequences when customers abandon.
Automated pack generation
Produce linked legal and client documents when signing completes.
Bounce and complaint signals
Feed provider delivery outcomes back into contact and campaign state.
Brand typography controls
Set heading and body fonts for each customer-facing brand.
Brand-specific journeys
Present the correct identity, copy, styling and legal context at entry.
Branded email presentation
Keep outbound messages consistent with the customer-facing identity.
Branded form themes
Apply colours, logos, imagery and messaging without duplicating workflow logic.
Bulk contact import
Bring structured contact lists into scoped, traceable campaigns.
THE COMPANY BEHIND GRAVITY
Built and operated by Gravity Systems LLC.
Gravity Systems develops and stewards proprietary lead infrastructure for complex, compliance-sensitive operations. The platform is designed to make customer journeys, decisions and handoffs easier to control and evidence.
LEGAL ENTITYGravity Systems LLC
REGISTERED ADDRESS30 N Gould St, STE R
Sheridan, WY 82801
EMAILhello@grv1.comPHONE+1 628 400 1710Sheridan, WY 82801
A PRIVATE, RELEVANT WALKTHROUGH
See Gravity around your lead model.
We’ll focus the session on your acquisition channels, partner structure, signing requirements and definition of a completed case.